Friday, March 27, 2009


Tweet. Meet. Give.

Empresas brasileiras descobrem o Twitter.

http://www.estadao.com.br/estadaodehoje/20090223/not_imp328605,0.php
CRM Project
David Shell Recommendations – Western Europe Strategic & Operational Marketing Director from Microsoft.

1. Take your time,… move in small “piloting” steps.
2. Measure. Make sure you know your baseline today, and where the finish line is...
3. Actually, there in no finish line.
4. CRM technologies are not CRM on their own.
5. Understand how your customer touch points impact your customers.
6. Treat different customers differently.
7. Don’t underestimate the resistance to change.