Segmentação com RFM

http://www.dbmarketing.com/articles/Art149.htm

Interactive Advertising Outlook 2009


http://www.iab.net/media/file/IAB_Interactive_Advertising_Outlook_2009.pdf

A importância de ter e definir um perfil correcto no google:

http://marketing.about.com/b/2009/05/04/google-profiles-can-help-you-gain-marketshare-in-your-name-today.htm

Marketing político a sério! http://www.bluestatedigital.com/

Strategic Database Marketing - Arthur Hughes

http://www.dbmarketing.com/