Relationship Marketing definition bt Evert Gummesson

"Relationship Marketing is interaction in networks of relationships"

CRM definition by Evert Gummesson

"CRM is the values and strategies of Relationship Marketing - with special emphasis on the relationship between a customer and a supplier - turned into practical application and dependent on both human and information technology".

CRM definition by Evert Gummesson

"CRM is the values and strategies of Relationship Marketing - with special emphasis on the relationship between a customer and a supplier - turned into practical application and dependent on both human and information technology".

The New Negroponte Switch: Translating Services into Products and Vise-Versa

http://www.psfk.com/2009/06/the-new-negroponte-switch-translating-services-into-products-and-vise-versa.html