Relationship Marketing definition bt Evert Gummesson

"Relationship Marketing is interaction in networks of relationships"

CRM definition by Evert Gummesson

"CRM is the values and strategies of Relationship Marketing - with special emphasis on the relationship between a customer and a supplier - turned into practical application and dependent on both human and information technology".

CRM definition by Evert Gummesson

"CRM is the values and strategies of Relationship Marketing - with special emphasis on the relationship between a customer and a supplier - turned into practical application and dependent on both human and information technology".

The New Negroponte Switch: Translating Services into Products and Vise-Versa

http://www.psfk.com/2009/06/the-new-negroponte-switch-translating-services-into-products-and-vise-versa.html

Segmentação com RFM

http://www.dbmarketing.com/articles/Art149.htm

Interactive Advertising Outlook 2009


http://www.iab.net/media/file/IAB_Interactive_Advertising_Outlook_2009.pdf

A importância de ter e definir um perfil correcto no google:

http://marketing.about.com/b/2009/05/04/google-profiles-can-help-you-gain-marketshare-in-your-name-today.htm