The Social Media ROI Obsession

http://online-social-networking.com/the-social-media-roi-obsession

E-mail Marketing e redes sociais no horizonte das PME para 2010

http://www.marketeer.pt/2009/12/04/e-mail-marketing-e-redes-sociais-no-horizonte-das-pme-para-2010/

Primeira publicidade digital fez 15 anos



http://adage.com/digitalnext/article?article_id=139964

"Acxiom estimates it has 1,500 pieces of data on every American, based on information from warranty cards, bridal and birth registries, magazine subscriptions, public records and even dog registrations with the American Kennel Club. "

http://www.nytimes.com/2009/07/31/business/media/31privacy.html?_r=1&ref=technology

Relationship Marketing definition bt Evert Gummesson

"Relationship Marketing is interaction in networks of relationships"

CRM definition by Evert Gummesson

"CRM is the values and strategies of Relationship Marketing - with special emphasis on the relationship between a customer and a supplier - turned into practical application and dependent on both human and information technology".

CRM definition by Evert Gummesson

"CRM is the values and strategies of Relationship Marketing - with special emphasis on the relationship between a customer and a supplier - turned into practical application and dependent on both human and information technology".

The New Negroponte Switch: Translating Services into Products and Vise-Versa

http://www.psfk.com/2009/06/the-new-negroponte-switch-translating-services-into-products-and-vise-versa.html