The Social Media ROI Obsession

http://online-social-networking.com/the-social-media-roi-obsession

E-mail Marketing e redes sociais no horizonte das PME para 2010

http://www.marketeer.pt/2009/12/04/e-mail-marketing-e-redes-sociais-no-horizonte-das-pme-para-2010/

Primeira publicidade digital fez 15 anos



http://adage.com/digitalnext/article?article_id=139964

"Acxiom estimates it has 1,500 pieces of data on every American, based on information from warranty cards, bridal and birth registries, magazine subscriptions, public records and even dog registrations with the American Kennel Club. "

http://www.nytimes.com/2009/07/31/business/media/31privacy.html?_r=1&ref=technology

Relationship Marketing definition bt Evert Gummesson

"Relationship Marketing is interaction in networks of relationships"

CRM definition by Evert Gummesson

"CRM is the values and strategies of Relationship Marketing - with special emphasis on the relationship between a customer and a supplier - turned into practical application and dependent on both human and information technology".

CRM definition by Evert Gummesson

"CRM is the values and strategies of Relationship Marketing - with special emphasis on the relationship between a customer and a supplier - turned into practical application and dependent on both human and information technology".

The New Negroponte Switch: Translating Services into Products and Vise-Versa

http://www.psfk.com/2009/06/the-new-negroponte-switch-translating-services-into-products-and-vise-versa.html

Segmentação com RFM

http://www.dbmarketing.com/articles/Art149.htm

Interactive Advertising Outlook 2009


http://www.iab.net/media/file/IAB_Interactive_Advertising_Outlook_2009.pdf

A importância de ter e definir um perfil correcto no google:

http://marketing.about.com/b/2009/05/04/google-profiles-can-help-you-gain-marketshare-in-your-name-today.htm

Marketing político a sério! http://www.bluestatedigital.com/

Strategic Database Marketing - Arthur Hughes

http://www.dbmarketing.com/

Uma directora de marketing atenta ao RFID.

http://www.semanainformatica.xl.pt/924/act/500.shtml

Para quem ainda tem dúvidas da importância das redes sociais no marketing dos dias de hoje:

http://www.mediabuyerplanner.com/2009/04/15/top-social-media-for-marketers-twitter-blogs-linkedin-facebook/

B2B Marketing: Reasons to Adopt Social Media Marketing

In a recent study done by KnowledgeStorm of B2B technology decision makers the following statistics were revealed:
90% Participate in Video
80% Participate in Blogs
80% Participate in Wikis
69% Participate in Social Networks
53% Participate in Podcasts
In the same study it was shared that of 69% of B2B buyers use social networks "primarily for business networking and development."

http://marketing.about.com/od/internetmarketingstrategy/a/b2bsocialmedia.htm

Tweet. Meet. Give.

Empresas brasileiras descobrem o Twitter.

http://www.estadao.com.br/estadaodehoje/20090223/not_imp328605,0.php

CRM Project
David Shell Recommendations – Western Europe Strategic & Operational Marketing Director from Microsoft.

1. Take your time,… move in small “piloting” steps.
2. Measure. Make sure you know your baseline today, and where the finish line is...
3. Actually, there in no finish line.
4. CRM technologies are not CRM on their own.
5. Understand how your customer touch points impact your customers.
6. Treat different customers differently.
7. Don’t underestimate the resistance to change.

Semantic Web - Relationship Information

http://www.ted.com/index.php/talks/tim_berners_lee_on_the_next_web.html

http://computemagazine.com/man-who-invented-world-wide-web-gives-new-definition#SlideFrame_1

The Personal Web

http://wp.nmc.org/horizon2009/chapters/personal-web/