B2B Marketing: Reasons to Adopt Social Media Marketing

In a recent study done by KnowledgeStorm of B2B technology decision makers the following statistics were revealed:
90% Participate in Video
80% Participate in Blogs
80% Participate in Wikis
69% Participate in Social Networks
53% Participate in Podcasts
In the same study it was shared that of 69% of B2B buyers use social networks "primarily for business networking and development."

http://marketing.about.com/od/internetmarketingstrategy/a/b2bsocialmedia.htm