Uma directora de marketing atenta ao RFID.

http://www.semanainformatica.xl.pt/924/act/500.shtml

Para quem ainda tem dúvidas da importância das redes sociais no marketing dos dias de hoje:

http://www.mediabuyerplanner.com/2009/04/15/top-social-media-for-marketers-twitter-blogs-linkedin-facebook/

B2B Marketing: Reasons to Adopt Social Media Marketing

In a recent study done by KnowledgeStorm of B2B technology decision makers the following statistics were revealed:
90% Participate in Video
80% Participate in Blogs
80% Participate in Wikis
69% Participate in Social Networks
53% Participate in Podcasts
In the same study it was shared that of 69% of B2B buyers use social networks "primarily for business networking and development."

http://marketing.about.com/od/internetmarketingstrategy/a/b2bsocialmedia.htm

Tweet. Meet. Give.

Empresas brasileiras descobrem o Twitter.

http://www.estadao.com.br/estadaodehoje/20090223/not_imp328605,0.php

CRM Project
David Shell Recommendations – Western Europe Strategic & Operational Marketing Director from Microsoft.

1. Take your time,… move in small “piloting” steps.
2. Measure. Make sure you know your baseline today, and where the finish line is...
3. Actually, there in no finish line.
4. CRM technologies are not CRM on their own.
5. Understand how your customer touch points impact your customers.
6. Treat different customers differently.
7. Don’t underestimate the resistance to change.

Semantic Web - Relationship Information

http://www.ted.com/index.php/talks/tim_berners_lee_on_the_next_web.html

http://computemagazine.com/man-who-invented-world-wide-web-gives-new-definition#SlideFrame_1

The Personal Web

http://wp.nmc.org/horizon2009/chapters/personal-web/